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Build a web presence
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Get your business
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Discover
how to draw targeted traffic to your website for free or at a low cost
and how to increase your income.
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Free site promotion tactics and methods
Site promotion is essential in getting traffic to a website. You can do
it by paid advertisements or by applying proven methods that are used
even by top online marketers and which don't cost you a cent. Most of
the free site promotion techniques are related to search engine
optimization and external link building. With link building methods
your goal is to create external links
for your website while also reaching out to your target audience.
Free Site Promotion Strategies
1. Message boards:
Use forums and message boards to give free advice while promoting your
site. Build up credibility. When an advice comes from someone people
trust, they will want to know more about you.
2. Freebies / viral
stuff:
Offer a free ebook / free report to your visitors. Tell them they can
put it on their website for free download by linking to your website.
This is a good viral marketing technique.
3. Article marketing:
Write articles and submit them to on- or offline publishers. At the end
of the article have a link pointing to your website. Target high
PageRanked article directories.
4. Press releases:
Issue online press releases. Submit them to a newswire and they will
distribute them to thousands of journalists and editors. If you are
lucky your press release might be picked up by local or national media.
5. Link exchange:
Find webmasters who are willing to exchange links / banners with you.
There are hundreds of free link exchange sites on the web, just google
them down.
6. Post videos:
With the rise of Youtube, Dailymotion, Google Videos and other video
sharing community sites, it's easy to capitalize on digital technology.
Create short videos that are related to your website and upload them to
video sharing sites. Display your website's address in both the video
itself and in the description part of the site.
7. Social media sites:
Start socializing online with fellow users who share your interests.
MySpace, FaceBook, Twitter are just a few examples of popular social
networking sites. But be careful! These websites don't like blatant
advertising from users.
8. Write
testimonials:
Choose products / services whose customers match yours and send your
testimonial to the webmaster of the site with a link of your own site.
9. Product reviews:
Write positive reviews of products / services, create your own
lists: the best place for it is Amazon.com. In the Listmania you
can make a list of products in the category that is likely to interest
your potential buyers.
10. Reprint articles:
Allow other website owners to publish your articles in exchange for
linking to your site. Many webmasters seek content for their site and
are glad to get articles for free.
11. Webrings:
Join or create a webring where sites of similar subjects are linked
together. It will bring you visitors who have similar interests.
12. Social
bookmarking:
Social bookmarking is a new way of connecting with other people. Blog
posts and articles can be tagged by social bookmarking services to
gather related contents together by users.
Del.icio.us: http://del.icio.us/
Simpy: http://www.simpy.com/
Furl: http://www.furl.net/
Stumbleupon: http://www.stumbleupon.com/
Netvouz: http://www.netvouz.com/
Ma.gnolia: http://ma.gnolia.com/
Diigo: http://www.diigo.com/
Digg: http://digg.com/
Reddit: http://reddit.com/
Spurl: http://www.spurl.net/
13. Free link
directories:
Submit your website or blog to free link directories. While most free
link directories are not worth bothering to add your site to them,
there are a few high PageRanked directories that might be valuable in
terms of search engine positions.
14. Search engine
submissions:
Online marketing tutorials prefer to advise newbies to submit new
websites to search engines like Google and Yahoo. But it takes a big
amount of time till search engine spiders index submitted pages.
Therefore it's much better to post an article with a backlink to your
site to article directories. This way a new website will be picked up
much faster by the search engines.
15. Commenting:
Post comments on blogs, articles, guestbooks while leaving your
website's link in the comment. Be careful not to use this strategy for
spamming. Have something to say in your comment instead of just
blatantly advertising your site.
16. Auto-signatures:
Use auto-signatures in e-mail, in forum posts. Auto-signatures are a
small part at the end of e-mails where the sender can insert some
personal data as (company) name, address, phone number, e-mail address
and URL. It is often used for commercial purposes, as well. On many
message boards it is allowed to put a few lines into your
auto-signature which will be displayed at the bottom of every single
post you make. Include your website's link into it, possibly using
keywords.
17. Starting a blog:
In case you have built a website for generating online income, it's
almost a must have to start a blog in order to support the website.
Create a community around your blog and you will see that if you
provide interesting and valuable content, other bloggers will link back
to your blog voluntarily.
18. Start a
newsletter:
A newsletter is a perfect tool for building an audience of returning
visitors for
your site. You can make announcements about site updates in a
newsletter, sell affiliate products and also rent ad space in the body
text for external advertisers. Use a mailing list provider service or
software for maintaining subscibers and different newsletters.
There are many other free ways for attracting visitors to a website.
Test different methods and find out which ones work best for you. Then
stick to these methods.
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