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HOW TO GET FREE TRAFFIC TO YOUR WEBSITE: The
basics of search engine optimization
So, you have a website or a blog? Congratulations! That means you have
taken the first step to present yourself / your company to the world
through the internet. This opens a whole new range of
opportunities to increase your sales and even dominate your niche.
But, and this is an important BUT, a website alone won't bring a comany
targeted traffic and massive amount of customers. In the offline world
businesses need to promote themselves through advertising and other
marketing techniques to get the attention of their target audience. It
isn't any different in the case of online businesses. Websites need
promotion., too.
There are
several ways to get traffic to a website:
- contextual advertising, like Google AdWords
- banner advertising
- link exchange
- viral marketing
- search engine optimization
- etc.
Free traffic
through search engines:
The cheapest traffic is the one that comes through search engines.
Because it's absolutely free! Search engines, like Google, Yahoo or MSN
Search are the first place where people go when they want to find
information on any given topic. They type in the words that they want
to find out about and get a huge list of websites.
For example, let's say your company organizes travels for singles to
Spain. If your target audience enters the words "travels for singles Spain" (without
quotation marks) to Google, right now it returns 1,290,000 results. As
a company your goal is to have your website on the top of that list,
because most people tend to click only the first few results. But how
do you achieve it? How do you compete with the other 1,289,999
websites? The solution is offered by search engine optimization
The basics of search engine optimization - how
does it help you to get traffic?
A website's
position in search engines is based on difficult algorythms, mostly
related to keywords, and on the number of inbound links.
-
Inbound link: when an external page has a link on it that
points to your website. In simple words, when other websites link to
your site.
-
Keywords: words or whole phrases that are entered into search
engines and looked for.
The basis of search engine optimization is KEYWORDS! Finding the right
keywords can make or break a company's (or individual website's) online
success.
1. The problem
of choosing the right keywoords:
When choosing the right keywords webmasters face the following dilemma:
they either pick too general keywords that are searched by many
potential visitors, but are also used by competing websites. Or they
pick less commonly used keywords and phrases but in this case the
number of visitors who search for these terms is also much smaller.
The ideal situation is when a webmaster finds keywords that are
searched for by a lot of people and only a limited number of competing
websites use them, too. It's not an easy task, but luckily there are a
couple of services and softwares that can help you in this quest.
2. Optimizing a
website for search enginges:
Once you have found the perfect keywords, it's time to optimize your
website's individual pages for the search engines. This proccess is
about putting the keywords into the appropriate places within the page.
Where to put
keywords:
1. META tags: - description
meta tag
- keywords
meta tag
- title
meta tag
2. Headers
3. ALT attributes (e.g. to images on the page)
4. Keyword rich content: in the text that appears on the page
5. Anchor text (links)
It can be done with most website editors, like Dreamweaver, Front Page,
Netscape Composer, or any HTML editor, like Notepad and Notetab Light.
3. Getting
external links:
After the optimization of the single pages is finished, comes the hard
part: making other website owners link to your website. Finding
partners with whom you can exchange links is not an easy process, and
if you do it manually it can be quite time consuming. Some smart
internet marketers have realized this problem and created a couple of
useful softwares to take the burden off of webmasters and save money
and time for them.
Related article:
How
to get free traffic: Site promotion tips and strategies >>
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