OPT-IN EMAIL MARKETING:
The Money Is In The List
Ask experienced internet marketers what their most effective marketing
tool is. The asnwer that you will get the most often is this:
an email list.
Statistics
prove that in online marketing the highest conversions can
be achived through email marketing, when used the right way. Why is
this? Because this tool helps companies and individuals to build trust
and build long term relationship with their visitors. When you
subscribe to a website's newsletter you will receive constant updates
about this site's or company's developments.
Adveanced internet marketers use email lists to send product
recomendations to their subscribers. And they do it very effectively.
Not only can a well written product recomendation convert to sales, but subscribers
who had acted upon such recomendations and bought a product, will trust
the company / internet marketer and buy from them again. It's also a
fact that keeping returning customers
costs less money than getting new customers.
The difference
between spam an opt in email marketing:
Spam, or unsolicited bulk email is an email that arrives in people's
inboxes without any invitation. No one asks for them, everybody hates
them. In most countries it is against the law to send out spam. Hosting
providers can even cancel email accounts if someone uses them for
spamming.
On the other hand, opt in email marketing is a legal form of using
emails to promote products / services. Opt in email is the term
when bulk emails are sent out to people (usually subscribed to a
mailing list), who have previously given permission to receive such
emails. The improved form of opt in is double opt in.
Double opt in
is when a new subscriber requests to be added to a mailing list and a
confirmation email is sent to the email address he entered in an email
form, to make sure that it was him who wanted to subscribe to the list.
Opt in prevents you to be added to a mailing list without your
knowledge.
Using opt in email marketing to your beneficials reqires a good opt in
email list. Thus building a good email list should become one of your
priorities if you have an online business.
How to build a highly targeted opt in email list
fast
The basis of an effective opt in email marketing campaign is a highly
targeted email list. Building
an opt in emails list needs time. However, a few tricks and
strategies can speed up the process of list building.
Techniques to
collect email addresses:
1. Start a free
newsletter:
This is the most commonly used strategy on the internet. Start a free
newsletter that containts valuable information to your niche. Rich
content is a good word of mouth advertising and will draw more
subscribers to your newsletter.
2. Incentives:
Anounce a contest with prizes to collect your visitors email addresses.
You can use other incentives, like offering online coupons or freebies.
3. Free giveaways:
If you have a free report, free ebook, a trial version of a software or
anything else that you can offer for free, make sure to capture your
visitors email addresses before they download the freebies.
4. Social networking:
When attending seminars, conferences, tradeshows exchange business
cards with people and collect their email addresses.
5. Existing database:
If you have an existing database of offline customers, for example for
direct mail campaigns, send out letters to them asking for their email
address. To achieve high response rate, incorporate an incentive into
the request letter.
6. Third party
mailing lists:
Of course you can always buy mailing lists from email marketing
companies, but trustworthyness of those lists is usually questionable.
If possible, rely on prospects who subscribed to your mailing list
directly, instead of buying one from an external source.
Maintaining an
email list with minimum effort:
Operating a mailing list manually is a rather frustrating and time
consuming task. It is best to use a software or an online mailing list
service to handle the maintenance of such lists efficiently. They put
the whole process on auto pilot. It doesn't require your involvement,
once you have set alll the default parameters. These softwares
and services offer autoresponders. It means you don't need to be around
your computer 24 hours a day to add new subscribers to your list,
because the software itself will do it for you.
A
popular mailing list service provider with a very good reputation is Aweber.
They
offer their
services for a very low monthly fee.
Flexibility is also one of their strength. Prices are calculated
depending on the size of your mailing list. Compared to other mailing
list providers, Aweber's prices are unbeatable, especially for small
businesses and private individuals. You can choose from more than 50
pre-made templates and start setting up your account in a few minutes. Aweber
also
offers free training guides and videos for newbies.
Would you like to
see how it works? Why not trying
the FREE demo
of AWeber's service? Then you will see yourself why so many
businesses choose it. Just type in your name and email address. It's
free!
|
Less Work -
More Sales
Sound good? AWeber's unlimited follow up autoresponders increase sales,
lower costs, build lasting customer relationships, and increase your
profits!
Find
out how with Unlimited
Autoresponders. |
|
|
|
Hosting solutions
|
Multiple domain hosting
Host unlimited
domains on 1 account for 6,95/mo:
300 000 MB disksapce, 2500 email account, FREE domain, free ecommerce
tools, PHP, Perl, MySQL, PostGre, free search engine submission...
!!! Plus more bonuses::
FREE
ADVERTISING:
- $50
credit for Google AdWords advertisement campaigns.
- $50 credit
for Yahoo Search Marketing
ad campaigns.
 Find out more
>>
|
|
